Pruksa, a leading real estate company that has stood by the Thai people for 32 years, leverages its unique strengths as a singular leader by combining the power of its affiliated businesses. It brings expertise in healthcare and innovations from the Inno Precast business group to create a new standard of living that excels in every dimension through the concept of 'LIFETIME WELL-LIVING'. This initiative is reinforced by partnerships with leading vision-aligned companies to deliver high-quality homes that are strong and supportive of both physical and mental health, fostering a good living environment. This underscores the philosophy of building homes that go beyond mere shelter, focusing on creating happiness and a high quality of life throughout one's life, growing together robustly. The company is launching three flagship projects, with one already unveiled in the third quarter and two more set to debut in the fourth quarter of this year.


Ms. Patama Piyamaneephorn, Deputy CEO of Pruksa Holding Public Company Limited, stated that because a home is a lifelong investment, Pruksa pays meticulous attention to every detail from the construction process to design and create living spaces that meet needs. Under Pruksa's Brand Purpose, the focus is on valuing the Well-Living Standard in terms of quality, design, after-sales service, health care, and community building for sustainable quality of life and environment, growing alongside residents through all life stages. This is embodied in the concept of 'LIFETIME WELL-LIVING', developed with understanding and a commitment to caring for customers from the moment they purchase a home until they move in, reinforcing Pruksa's long-term commitment to being a creator of good living environments through three key pillars that form the foundation of a good quality of life:

1) Well Home: A good quality home that cares for every square inch, starting from a strong and stable structure, designed to last a lifetime. This utilizes the capabilities of the Inno Precast business group, a subsidiary that produces precast structural materials using Carbon Cure technology, ensuring standards of stability, durability, and safety, capable of withstanding earthquakes while reducing carbon emissions. Each home is designed with modern Passive Home principles that connect all functions for harmonious living, adaptable to the lifestyle of each generation. Quality materials and products are sourced from leading partners such as TOA, Mitsubishi Elevator (Thailand), SCG, Bluescope, Cotto, and Kohler, enhancing modern living innovations with Smart Home technology that ensures comfort and energy efficiency. Additionally, comprehensive services cover all aspects from security systems, common areas, project maintenance, to attentive after-sales service, including satisfaction surveys two months post-move-in to gather feedback for continuous improvement, Warranty Reminder notifications one month before warranty expiration to ensure homeowners do not miss important rights, and ongoing quality checks by professional teams, providing consultation and assistance throughout the residency period to easily connect happiness and peace of mind at home every day.


2) Well Care: Services that promote physical and mental health, leveraging Pruksa's unique position as the only real estate company in Thailand with affiliated healthcare businesses, including Vimut Hospital and Vimut-Tephararin Hospital, to design and deliver health services from the first day of being a Pruksa resident and throughout life. This includes health care services tailored to individual life stages and lifestyles, Health to Home activities that provide health checks at home, Healthy Living Activities that promote good physical and mental health, online medical consultations (Telemedicine), and various health benefits from affiliated hospitals, ensuring every family can live their best life alongside comprehensive health and wellness.


3) Well Community: Creating a warm and vibrant community where smiles are shared daily in a lush, safe environment filled with the spirit of sharing. Pruksa designs special activities and workshops that cater to the unique lifestyles of each family, from Wellness Community Days with health and good food activities to Love Me Love My Pets, which provides a space for pet owners and their pets to meet happily. This is about creating the 'right community' to enhance quality of life and the meaning of being part of the 'Pruksa Family' throughout all life stages.

The concept of 'LIFETIME WELL-LIVING' will be piloted through three flagship projects: Chapter Charoenkrung-Riverside, a low-rise condominium by the Chao Phraya River, which launched in the third quarter; The Reserve Villa Sukhumvit 89/1, a single-family pool villa; and The Palm Courtyard Bangna Km.8, a luxury home that will redefine the perfect living experience, set to launch in the fourth quarter of this year.
You can also watch the video that conveys the new definition of the perfect home through the concept of 'LIFETIME WELL-LIVING' today at https://youtu.be/jwk9XPP8pGI